Tell a story. Reflect the why behind your what and how. Use illustrations and personal examples. Be authentic.
Audit your brand. Where is your personal brand or organization brand representing itself? How often are you posting and blogging and connecting with others? What are people saying about you/your organization? Do this on an annual basis. Where are the holes? Are there disconnects and inconsistencies?
Susie Fife founded Red Orange Studio in 2005 and has grown the company into a team of top-notch designers, illustrators, developers/programmers, copywriters, photographers and other creative professionals. Susie believes that every business deserves great design and she feels blessed to share her God-given talent to help others achieve their goals. As a design professional, Susie enjoys the challenge of creating a visual solution to communicate a client’s product, service, message or strategy. From corporate logos to websites, Susie puts her creative juices to work while keeping in mind her clients’ goals.
Susie graduated summa cum laude from Virginia Commonwealth University with a BFA in Communication Arts and Design and a master’s degree in Leadership. A scholarship athlete on the VCU women’s basketball team, Susie cultivated a competitive spirit that now pushes her to perfection with every project. Her team knows never to tell Susie they can’t do something; she repeatedly demonstrates that anything is possible. And she’s no stranger to the corporate world, having four years of experience in the financial industry before opening the agency.
As a wife, mother and community leader, Susie balances business, family and friendships with grace and style. You can expect a warm hug and a hot cup of coffee from this Iowa girl when you stop in to visit the Red Orange family in their urban studio located in Richmond’s Historic Shockoe Bottom district.
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