James Loving is an internationally published (including Southern Living Magazine), award-winning photographer based in Richmond, Virginia. Over the past few years, his lens has been primarily focused on travel, tourism, commercial, portrait, and headshot work. Not everything translates into a beautiful image with a traditional aesthetic – and James doesn’t shy away from those shots. Sometimes a unique perspective or detail creates a more powerful picture. Those are the photos that are worth waiting to capture. James’ work has been on display at the Virginia Museum of History and Culture. His series for the Flying Squirrels adorned the covers and accompanied multiple features in their 2018 programs. Many of his powerful, unique images have been published and shared in print and web in 7 countries and in social media platforms across the globe. James’s images of cityscapes and landscapes have been featured by Southern Living, CBS, NBC, Virginia Tourism, Kentucky Tourism, and Indiana Tourism. His commercial portfolio of marketing and event photography clients includes The Richmond Symphony, Capital One, ISL Futbol/FC Barcelona Escola, the Richmond Kickers, the Flying Squirrels, Live! Casino and Hotel, and Maryland Tourism. Promotional images adorn City Stadium and the Diamond in Richmond. His work has also accompanied a variety of articles in Richmond Grid. He built his reputation and initial portfolio on action sports photography and has worked with youth, collegiate, and professional leagues. His action sports work has been featured in the USL, EPL, NBC Sports, and the Richmond Times-Dispatch. James has also enjoyed working with non-profit organizations such as World Pediatric Project, The Next Move Program, ACLU, The Byrd Theatre Foundation, EnRichmond, CapABLE, Higher Achievement, and The Richmond Pitbull Project.